Preferring to paddle a canoe in the river watching the industrious beaver carry on their architectural feats of go full throttle on an open lake with a wash of white to mark your trail, boating has been a big part of this area heritage. To the Dallimore family of Sandy Cove Marine, boating also means heritage.
For over forty years, both experts to beginners have sought the quality advice and value at Sandy Cove Marine. "Everybody likes different things about boats but they all get the same thing out of it, freedom," says Ted Dallimore who started with his father, Fred in 1961.
The business started as a small shop on the 11th line in Innisfil, near the community of Sandy Cove. Being original settlers and the proximity to the hamlet, it was natural to take the name for the business. In 1965, Ted took over sole ownership moving to a 20 ft. x 25 ft. building on the 25th Sideroad with only a mechanic, a salesman, and himself. "The first boat I sold was to Mr. Scott. He's dead now but he bought a 50 hp. Mercury. The second was to Mr. Smith, who bought a 25 hp. Mercury," says Ted Dallimore offering that for over forty years, their customers deserve to be remembered.
Dallimore believes this type of loyalty has lead to the success of Sandy Cove Marine, loyalty from customers and employees, but also loyalty to them through exceptional service from Sandy Cove Marine. "The entire marine industry has changed and we've changed with it, but we still believe in the grassroots that built this business. We are dedicated to providing the best for our customers and we still do that, seven days a week," says Dallimore who instilled this same work ethic and devotion into his family including Scott, now the General Manager.
"Growing up in the family business, I knew I'd be in the hot seat one day," says Scott Dallimore who during his tenure has focused on maintaining and growing their customer base. Often selling to third and forth generations of the same family, Sandy Cove Marine uses the same values today as forty years ago with a few added touches.
With 25,000 square feet of premises near where Innisfil Beach Road intersects Hwy 400, Sandy Cove Marine is one of the most trusted and reliable marine sales and service businesses in Ontario. The largest heated indoor showroom in Ontario houses about 100 boats and motors on two levels, not including exterior viewing. From canoes to cruisers, if it sits on or goes in the water, they have it available with reputable and popular names to choose from.
Prices are clearly marked on all boats so you can see what's available in your price range while browsing. Knowledgeable salespeople are readily available with further details should you need them.
Besides new boats, they sell used boats on site and through their web-site, a full line of boating and recreational accessories in store including marine electronics, a top notch parts and service department deal with all makes and models of boats along with having storage facilities and a flea market. Ted Dallimore laughs when asked about what's offered in the flea market. "I buy out of stock items by the truck load and put it up there," says Dallimore offering an unrecognizable part to a customer whose overjoyed when he finds out it's half the price he expected to pay. "It's amazing what they discover up there and what they use it for," he adds shaking his head in amazement.
Time will tell if another generation will continue the legacy of the Dallimore family that remarkably dates back to the 1600's. Ironically, through genealogy it was discovered that in England in the seventeenth century, ancestors were involved in the boat business.
There isn't another dealer that offers the history and credibility of Sandy Cove Marine at Hwy 400 and Innisfil Beach Road. "The Folks Who Know Boats Best," can help you find the escape you are looking for.